ICRTouch TouchTakeaway
Your own ordering site, at 0% commission
Every order you take through a third-party platform gives away a slice of the margin, and it keeps giving it away for as long as that customer keeps ordering. TouchTakeaway is your own ordering site instead. Your brand, your customers, your data, and orders that land on the till without anyone retyping them.
ICRTouch state their position on it plainly: 0% commission on every order, meaning 100% of the profit stays in your pocket.
That is their published figure, not a measurement of mine.
01/ What commission costs
What commission actually costs
The arithmetic is not complicated, and it is worth doing on your own numbers rather than anyone else’s.
Take your weekly turnover through the platforms. Take the commission rate you are on. That is the number leaving the business every week. Now multiply it by fifty-two, and remember that a good proportion of those orders came from people who already knew your shop, had your number in their phone, and would have ordered direct if there had been a direct to order from. You are paying an introduction fee for customers who were already yours.
The other cost is quieter. The platform holds the customer relationship, not you. You do not get their details, you cannot email them, and you cannot tell who has stopped ordering. If the platform changes its terms, you find out at the same time as everyone else.
02/ What it is
What TouchTakeaway is
It is an online ordering site of your own, built on your menu and carrying your branding. Customers order for collection or delivery on their phone, the way they already do on the platforms, except the transaction is yours from end to end. It is part of the ICRTouch family, so it is not a bolt-on that has to be persuaded to talk to your till.
03/ What it does
What it does
For your customers
- Mobile-first design that works properly on a phone, carrying your own branding
- Product images and descriptions, so the menu sells rather than just lists
- Pre-ordering for a scheduled collection or delivery slot
- Card, cash, Apple Pay and Google Pay
- Allergen and ingredient information against products
- Live order tracking so people can see where their order is
- Multiple languages
For your margins
- 0% commission on orders, per ICRTouch’s published position
- Discount codes you set and control
- Loyalty points and offers
- Push notifications to customers who have ordered before
- Your customer data stays yours
For running the shop
- Low-stock and out-of-stock messages synced from your inventory, so you stop selling what you have run out of at nine o’clock
- Delivery areas set by postcode, by radius, or drawn on a map
- Delivery charges and minimum spend per area
- Orders arriving in the same system as everything else
04/ Where the orders go
Where the orders actually go
This is the part that matters on a Friday night. An order placed on your TouchTakeaway site does not sit on a separate screen waiting for someone to notice it.
Your ordering site
Your brand, your menu, your customer. Collection or delivery, on a phone, the way people already order.
The till
TouchPoint. The order lands in the same till journal as everything sold across the counter.
The kitchen
TouchKitchen. On screen, worked through, marked off as it goes out.
The back office
TouchOffice Web. One set of figures for the day, wherever the order came from.
The counter
CollectionPoint. Order numbers moving from preparing to ready on a screen above the counter.
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The customer orders
An order is placed on your TouchTakeaway site, for collection or delivery, from your menu and under your branding.
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It goes to TouchPoint
So the order is a real transaction on your till rather than a note to be retyped.
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It goes to TouchKitchen
So the kitchen sees it on screen and works it off like any other order, with no paper ticket to lose.
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It goes to TouchOffice Web
So online orders sit in the same reporting as counter orders and the day’s figures are the day’s figures.
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And it can go to CollectionPoint
So the customer standing in the shop can see their order move from preparing to ready without asking anyone.
That is the whole point. One system, one set of numbers, one place to look.
05/ Alongside the platforms
It works alongside Deliveroo and Just Eat
This is not a choice between your own site and the platforms, and I would be careful of anyone who frames it that way. The platforms bring you customers who have never heard of you, and that reach is worth something. Your own site keeps the customers who already have.
TouchTakeaway integrates with your Deliveroo and Just Eat channels, so orders from those platforms come into the same place as your direct orders. In practice the sensible plan is to run both, and to give the regulars a reason to order direct: your own site, your own discount codes, your own loyalty scheme. Over time the mix shifts, and the shift is worth money.
06/ Two shops running it
Two shops running it now
Two working TouchTakeaway sites, both live and both taking orders. They are worth a look because they show what the customer actually sees rather than what a brochure says.
Festival Way Chip Shop
A chip shop ordering site, menu laid out for collection and delivery, running on touchtakeaway.net.
Widnes Fryer
A fish and chip shop taking orders through the same platform, also on touchtakeaway.net.
Both carry the shop’s own logo and branding, so the customer is on that shop’s site rather than looking at one listing among hundreds in somebody else’s marketplace. Widnes Fryer’s site has the customer pick a collection or a delivery order before the menu loads, shows whether the shop is open, carries the shop’s own address and phone number, and was running its own discount code at the time of writing.
Both are real deployments. I am not going to put words in either business’s mouth, so there are no quotes here. If you want to know how it has gone for a shop like yours, ask me on the phone and I will tell you what I know.
07/ Getting one set up
Getting one set up
It runs on the same footing as any other install I do. I set the site up, get your menu on it properly, including the descriptions, images and allergen information, set your delivery areas and charges, connect it to your till and kitchen, and test it with real orders before it goes anywhere near a customer.
If you already run ICRTouch, this sits on top of what you have. If you do not, it comes as part of the wider conversation about what your till should be doing.
Call or enquire for pricing.